Comcast has been moving in this direction for awhile now, but they’re actually announcing that they are going to be putting into place bandwidth caps. As everything moves towards centralized, cloud, distributed, download on demand, whatever you want to call it, a move to cap people is the absolute wrong thing to do. When people have to think about how much they’re using, it doesn’t matter how high the limit is, they’re going to worry. Unless comcast is very careful here this could backfire big for them.
The one thing that will be to their advantage is that in many markets they essentially have a monopoly. Users won’t be able to switch no matter how poorly Comcast performs.