Managing my data

I’m fascinated by the implications of the Web2.0 idea along with ajax and rich web apps. I’m a bit disappointed though that most of these applications seem to be dealing with social type programs. Maybe these are just the low hanging fruit, but there are so many other areas that can be improved upon with these types of applications that have nothing to do with meeting people.
There are areas like backup, document management, finance, identity… that could improve by huge margins and get out of the enterprise arena and into the consumer market.